Luxury fashion often faces two significant challenges—managing excess inventory and achieving widespread market visibility. Recognising...

As winter settles in with its crisp air and frosty mornings, our bodies and minds often bear the brunt of the season's chill. Dry skin,...

Actor Rana Daggubati is set to debut as a host with his new chat show, The Rana Daggubati Show , premiering on Amazon Prime Video on...

The tradition of cake mixing, dating back to 17th-century Europe, began as a way to mark the harvest season. Families would gather to...

In the heart of Malcha Marg, a new name has emerged to set a fresh standard for luxury dining in New Delhi. Boya. Helmed by the ambitious...

Tucked away along Goa's serene coastline, where the golden sands embrace the azure sea, lies Azule — a restaurant that effortlessly...

Shashanka Chaturvedi’s Do Patti , featuring the powerhouse duo Kajol and Kriti Sanon, attempts to weave a layered narrative tackling...

The charm of modern ethnic wear lies in its ability to harmoniously blend India’s deep-rooted traditions with contemporary design...

As the blazing Indian summer calls for breathable fabrics and serene shades, cotton emerges as the season's hero. Its natural ease,...

Indian fashion has long been synonymous with artistry, where age-old techniques such as Zardozi, Chikankari, and Phulkari elevate...

Mark your calendars for a captivating night of music as Infiniti Mall, Malad, Mumbai, sets the stage for an electrifying live performance...

If the thought of a festive escape filled with whimsy, nostalgia, and enchantment excites you, Universal Studios Hollywood might just be...

Hidden Gems Topping the Charts    Dominating the global charts this week is a collaboration between two chart-topping artists: APT  by...

The makers of Do Patti hosted a dazzling success bash in Mumbai

E2 MAG had an enlightening discussion with DR PRARTHANA SHAH , Health Coach, who provided an in-depth insight into the powerful...

Known for its seamless tech-driven coffee culture, abCoffee  is now making waves in Hyderabad, offering coffee lovers a new way to enjoy...

India’s unique micro drama festival, ‘Thespis’, is returning for its fourth edition, promising a captivating lineup of short yet...

E2! immerses in the captivating art of Ankon Mitra’s ‘Maps Unfolded’, a show where history, geometry, and culture come to life through...

E2! delves into the world of a legendary artist celebrated for his distinct, timeless creations      Poosapati Parameshwar Raju has been...

On Tuesday, actress Vidya Balan shared a video of herself reciting a Bengali poem by Sukumar Ray from Abol Tabol , with co-actor Rajesh...