STRUGGLING TO STAND OUT ONLINE?

Here is how social media can make or break your brand…

Avani Goyal

In today’s fast-moving digital world, attention is fleeting. You may be doing great work, but if you are not visible online, you are almost invisible. Social media has become more than a marketing channel; it is your digital personality. People may forget an advert, but they will always remember a brand or individual who entertains them, engages with them, or solves their problems.

If you are a business owner, you’ve probably faced this:● Posting once in a while but barely seeing engagement.● Wondering what kind of content actually works.● Feeling that social media takes too much effort without visible results — so you push it to the bottom of your to-do list.

The reality is simple: whether you are a brand or an individual, social media is one of the strongest tools to get noticed, build trust, and connect with the right people.

Why Social Media Matters

● Makes You Memorable – Think of Duolingo. It doesn’t just sell a language app; it entertains with its quirky owl mascot. People remember it because it’s fun and relatable.

● Keeps You Relevant – Zomato’s witty, timely posts connect to everyday life and trending topics, making people look forward to their content.

● Builds Emotional Connection – Starbucks shares customer stories and experiences, creating a sense of belonging and community.

● Showcases Expertise – Professionals shine on LinkedIn by sharing tips, or designers showcase their process on Instagram. Social media allows people to see you before they meet you.

Tips to Use Social Media Effectively

● Be Consistent – Regular posting keeps you visible.

● Keep It Simple – Clear, relatable content works best.

● Engage, Don’t Just Post – Reply to comments, ask questions, use polls. Many small brands grow simply by interacting with their audience.

● Tell Stories – Instead of “We sell coffee,” show the journey from bean to cup. Stories are what people remember.● Experiment with Formats – Reels, carousels, memes, live sessions. Test and see what resonates with your audience.

About the author

Avani Goyal, Founder of AV Designs, is a designer at heart whose passion for creativity led her to establish a boutique for design and social media strategy. Her belief that stories create genuine connections drives her mission to help brands not merely exist online, but stand out and thrive.