Arpita Nayak- 15 Jan 2026 2:27 PM IST
THE KOREAN WAVE IN INDIA
Over the past few years, Korean culture has gained remarkable popularity in India. Known as the Hallyu Wave, this cultural movement has introduced Indian audiences to K-pop, K-dramas, Korean fashion, food, and beauty trends What started as a niche interest has now become a mainstream cultural phenomenon, largely driven by social media and global streaming platforms. K-pop bands like BTS, Blackpink, and Twice have built massive fan bases in India, inspiring dance covers, fan clubs, and online...