NEW HORIZON OPENS UP IN RAIPUR WITH SOTC TRAVEL

As India’s appetite for curated travel continues to soar, SOTC Travel, a leading omnichannel Travel and Tourism company, has stepped into Chhattisgarh with the launch of its first-ever franchise outlet in Raipur. With this move, the company strengthens its nationwide footprint while tapping into one of India’s most promising emerging markets.

Located at Lalganga Shopping Mall, the outlet aims to serve both leisure and business travellers, offering a suite of services ranging from international and domestic holidays to cruise bookings, visa assistance, and travel insurance. The region has shown a sharp rise in demand—not just for short domestic escapes but also for immersive international adventures.

From Europe, Australia–New Zealand, Egypt, and Vietnam, to spiritual circuits like Ayodhya, Char Dham, and Varanasi, travellers from Raipur and nearby regions are increasingly looking beyond the usual. What’s changed? Holiday durations are getting longer—3-day getaways are turning into 5–8-day sojourns, while 10–15-day itineraries are becoming the new normal for deeper experiences. There's also high interest in experiential travel, including witnessing the Northern Lights in Scandinavia or Murmansk, or trying black water rafting in New Zealand.

Rakesh Bawa, Senior Vice President & Head – Holidays, SOTC Travel Limited, shared, “Chhattisgarh is strongly emerging as a viable source market for SOTC, and we are witnessing promising demand from the region. The new outlet allows us to target valuable segments—from families and seniors to young millennials and business travellers. Over our 75-year journey, we’ve remained committed to one core belief — no one understands the Indian traveller better than SOTC.”

With rising demand for both spiritual journeys and luxury escapes, and with top traveller segments now including multi-generational families, Gen Z, millennials, and senior citizens, SOTC’s Raipur debut arrives right on trend.

For personalised holiday planning or expert travel assistance, visit:SOTC Travel LimitedShop No 109, 1st Floor, Lalganga Shopping Mall,Beside Jammu Kashmir Bank, Raipur Tel: +91 9826132898