BALLET, REWORKED FOR REAL LIFE
- E2 Correspondent
- Feb 6
- 2 min read
For actor Sanjana Sanghi, the right pair of shoes is one she doesn’t have to think about—and that quiet confidence is shaping the comeback of the ballerina
Ballerinas have long been more than a romantic nod to Europe’s dance heritage. Rooted in the demands of balance, fluid movement and long hours on the feet, the silhouette was always engineered for endurance. Those same principles sit comfortably within Bata’s legacy of comfort-first craftsmanship. Refined through multiple mould iterations, today’s ballerinas offer elevated arch support, softly cushioned soles and breathable uppers that move naturally with the foot—bringing genuine comfort into everyday wear.
At the heart of this renewed focus is the Victoria Ballerina collection, created for women who move fluidly between work, college, leisure and daily routines. Lightweight silhouettes in soft pastels and warm neutrals lend the range an understated elegance, blending clean, feminine design with all-day wearability.
“With Everyday Comfort and the Victoria Ballerina, we are reaffirming what Bata stands for today, footwear that complements modern lifestyles,” says Badri Beriwal, Chief Strategy and Business Development Officer, Bata India. “Our focus is on delivering products that are thoughtfully designed, stylish, and truly comfortable for everyday wear.”
That philosophy resonates with Sanghi, who fronts the campaign. “For me, comfort and confidence are two sides of the same coin,” she says. “I want shoes that let me move through my day without thinking about them. The Victoria Ballerinas fit naturally into my everyday life, whether I’m working, travelling, or just stepping out.”
Entering 2026 with strong momentum, the ballerina silhouette is set to anchor the brand’s portfolio, reaching consumers across diverse style preferences in India—from modern to more conservative sensibilities. The narrative unfolds across a layered marketing ecosystem spanning digital, social, influencer-led content, in-store visibility, PR and traditional media.
Digital platforms such as Spotify, JioCinema and NoBroker are being paired with high-visibility out-of-home placements nationwide. Under the banner ‘Make Your Way’, the campaign reflects a renewed emphasis on design-led footwear for younger consumers, while staying rooted in Bata’s enduring promise of trust and comfort.
Priced from Rs. 899, the Victoria Ballerina collection is available across Bata retail stores, the Bata app and leading e-commerce platforms—proof that a shoe born in the studio now belongs firmly in everyday city life.
